Introduction to search engine optimisation<\/h2>\n
What does SEO involve?<\/h3>\n
The aim of search engine optimisation (SEO) is to position your site as high as possible in the results of search engines, particularly Google. \nFor example, if you type in “bijouterie Lyon 6”, good search engine optimisation means placing your site in at least the first 5 results.<\/p>\n
What’s your aim?<\/h3>\n
The higher you appear in the results, the more traffic you’ll generate on your site.<\/p>\n
What are the differences between “natural”<\/strong> and “paid”<\/strong> search engine optimisation?<\/h3>\n
The term “organic” is contrasted with the term “paid”. \nNatural search engine optimisation covers all the actions that improve your ranking without paying a penny to the search engines. Paid search, on the other hand, refers to Google Adword, Facebook Ads or other advertising campaigns. \nThese two types of SEO are often used together to give you maximum visibility. But beware: paying is not the only way to get good visibility in ads. Preparing your site with a natural SEO campaign beforehand is essential, as is monitoring your objectives<\/strong> via Google Analytics.<\/p>\n
How do we work to improve your visibility on the Internet ?<\/h2>\n
Here are the different stages of the referencing campaign implemented by Ice Development in the first year. \nIn addition to each monthly report sent to you, an overall assessment is carried out each year to analyse the performance achieved and identify areas for improvement for the next campaign. \nThis document includes an inventory of your positions as well as new optimisation proposals.<\/p>\n
Step 1: Choice of keywords<\/h2>\n
Together, we build the lexical field based on your targets and objectives. \nThese are the words and phrases on which you want to appear in Google search results. \nThese words must be precise<\/strong> and must appear in your content.<\/p>\n
Ice Development works with you to examine the relevance of the list drawn up, then submits a new selection to you for validation.<\/p>\n
Step 2: The SEO Audit<\/h2>\n
In this stage, Ice Development draws up a document with recommendations and optimisation proposals. \nNumerous areas for optimisation are presented: content modification, meta title, meta description, H1, H2, H3, image, site speed, micro-data, etc.<\/p>\n
Ice Development drafts the document, then submits it to you for approval.<\/p>\n
Step 3: Implementation of optimisations<\/h2>\n
In this step, only Ice Development is involved in implementing all the optimisations validated in step 2.<\/p>\nOptimising metas<\/figcaption><\/figure>\n
Step 4: Implementing a netlinking strategy<\/h2>\n
Formerly based on directory listings and press releases, today’s approach is different. \nIce Development creates your official pages on the main social networks (Facebook, Youtube, Google +, Twitter, LinkedIn, etc.), advises you on effective publications, and make it easier to share your content<\/a>.<\/p>\n
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