{"id":2921,"date":"2017-12-17T10:51:15","date_gmt":"2017-12-17T09:51:15","guid":{"rendered":"https:\/\/www.ice-dev.com\/non-classifiee\/make-the-most-of-customer-reviews-to-boost-your-seo\/"},"modified":"2017-12-17T10:51:15","modified_gmt":"2017-12-17T09:51:15","slug":"make-the-most-of-customer-reviews-to-boost-your-seo","status":"publish","type":"post","link":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/","title":{"rendered":"Make the most of customer reviews to boost your SEO"},"content":{"rendered":"<p><em>Updated on December 11, 2017 (<a href=\"#lien-direct-avis-google\">direct link to writing a review<\/a>)<\/em><\/p>\n<p><img decoding=\"async\" style=\"margin: 10px 20px; float: left; width: 150px; height: 116px;\" src=\"\/wp-content\/uploads\/2015\/11\/seo-avis.png\" alt=\"\"> If you have a business, it is essential to harness the potential offered by customer reviews.<\/p>\n<p>It is particularly important to know how to react properly to criticism or a negative review about your store.<\/p>\n<h2>What are the prerequisites for benefiting from reviews ?<\/h2>\n<h3>Ensure that you have complete and well-maintained listings<\/h3>\n<p>There are various sites where users can leave reviews, including the indispensable Google+ Local and Yelp (world-renowned).<br \/>\nCheck that all information is correctly entered on each of your listings :<br \/>\nLogo, storefront photo, hours, category, phone number, etc.<\/p>\n<p>Fill in every piece of information that you are asked to provide.<br \/>\nIf you are a restaurant, use this space to showcase your most beautiful dishes photographed <strong>by a professional<\/strong>.<br \/>\nIf you are a retailer, you can include a photo of the interior and exterior of your store.<\/p>\n<h3>Create links on your website and in your emails<\/h3>\n<p>Never forget that a dissatisfied customer will more easily take the time to leave a negative and vindictive review. Therefore, it is necessary to anticipate this and <strong>encourage your satisfied customers to leave a review<\/strong>.<br \/>\nSeveral solutions are possible: add links on your website, follow up with your customers after delivery (via email), offer a game or contest (&#8220;leave your review and win a \u20ac50 voucher&#8221;), etc.<\/p>\n<h3>Respect the rules regarding reviews<\/h3>\n<p><a href=\"https:\/\/support.google.com\/plus\/answer\/2622994\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/plus\/answer\/2622994<\/a><br \/>\nFor example, avoid self-rating, as it is pointless (the review will not be published) and could be perceived negatively.<\/p>\n<h2>Why Care About Reviews ?<\/h2>\n<ul>\n<li>Increase your traffic<br \/>\nAs you can see below, results with a rating are much more visible than others.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/11\/avis-boutique-shop-coiffure.jpg\" alt=\"\" width=\"753\" height=\"572\"><\/p>\n<p><a href=\"https:\/\/www.google.fr\/search?q=shop+coiffure+monplaisir\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.google.fr\/search?q=shop+coiffure+monplaisir <\/a><\/p>\n<ul>\n<li>Build a connection with your customers<br \/>\nResponding to customer reviews will show that you care about their feedback, that you are listening.<br \/>\nIt is important to pay attention to what is being said about your business, whether it&#8217;s good or bad. You should monitor your reviews and respond to them.<\/li>\n<li>Maintain a good reputation<br \/>\nYou should not let negative reviews harm your reputation, especially if these reviews are not based on a real experience.<br \/>\nYou need to uncover fake reviews by looking into the issues encountered by the disappointed customer.<\/li>\n<\/ul>\n<h2>How to Respond to Different Types of Reviews?<\/h2>\n<p>You may come across negative comments, posted by unscrupulous competitors. If you are certain that this is the case, report it.<\/p>\n<p>But take the time to respond anyway, as it damages you. You need to understand what happened, why the customer is disappointed.<br \/>\nIf the review is &#8220;fake&#8221; and indeed comes from a competitor, the deception will not last long.<\/p>\n<p><strong> Writing Tips for Negative Reviews <\/strong><img decoding=\"async\" style=\"width: 120px; height: 40px; vertical-align: middle;\" src=\"\/wp-content\/uploads\/2015\/11\/avis-mauvais.gif\" alt=\"negative reviews\"><\/p>\n<ul>\n<li>Identify the writer (Who is he? When did he come? What happened?).<\/li>\n<li>Show that you have recognized them if that&#8217;s indeed the case (&#8220;Mr. X, I remember you well&#8221;).<\/li>\n<li>Thank the customer for their review, for the time they took to post their testimony.<\/li>\n<li>Highlight positive points.<\/li>\n<li>Show that you are attentive to the problem, rephrase the situation, the problem the customer faced in your own words.<\/li>\n<li>Do not be aggressive, even if the customer is acting in bad faith, remember that your response will be read by others. An aggressive response can do more harm than a negative review.<\/li>\n<li>Offer a solution, apologize if you are at fault, and show everything that has been done to solve the problem.<\/li>\n<li>Show that the establishment has improved and that the problem will not happen again.<\/li>\n<li>Above all, do not offer compensation directly online, as this would encourage customers to leave negative reviews.<\/li>\n<\/ul>\n<p><strong>Writing Tips for Mixed Reviews <\/strong><img decoding=\"async\" style=\"width: 120px; height: 40px; vertical-align: middle;\" src=\"\/wp-content\/uploads\/2015\/11\/avis-moyen.gif\" alt=\"mixed reviews\"><\/p>\n<ul>\n<li>Do not apologize, there is no fault.<\/li>\n<li>Remind them of your professionalism, the attention you pay to details.<\/li>\n<li>Don&#8217;t be afraid to assert yourself: &#8220;I&#8217;m sorry this offer didn&#8217;t suit you, please know that we have put all our expertise into buying used motorcycles at the best price for 30 years&#8221; (It is recommended to end on a positive note).<\/li>\n<\/ul>\n<p><strong>Writing Tips for Positive Reviews <\/strong><img decoding=\"async\" style=\"width: 120px; height: 40px; vertical-align: middle;\" src=\"\/wp-content\/uploads\/2015\/11\/avis-bon.gif\" alt=\"good reviews\"><\/p>\n<ul>\n<li>Deliver a &#8220;human&#8221; thank you and show them that their review pleases you. That&#8217;s all.<\/li>\n<li>Do not respond to a minor critique in their message.<\/li>\n<li>Never ask them to talk about your business to their friends (it&#8217;s unprofessional, and they will do it themselves).<\/li>\n<\/ul>\n<h2 id=\"lien-direct-avis-google\">How to Create a Direct Link to Write a Review ?<\/h2>\n<ol>\n<li style=\"text-align: left;\">Retrieve your place ID here <a href=\"https:\/\/developers.google.com\/places\/place-id\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/developers.google.com\/places\/place-id<\/a> by searching for your establishment.<br \/>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1102 \" src=\"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/avis-google-place-ID.png\" alt=\"\" width=\"638\" height=\"459\" srcset=\"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/avis-google-place-ID.png 638w, https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/avis-google-place-ID-300x216.png 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><figcaption>Recovering the ICE Development place ID<\/figcaption><\/figure>\n<\/li>\n<li>The direct link to write a review will be : https:\/\/search.google.com\/local\/writereview?placeid=&lt;identifiant_lieu&gt;<br \/>\nFor example : <a href=\"https:\/\/search.google.com\/local\/writereview?placeid=ChIJeXmHIy7q9EcRORY3rBGHTSA\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/search.google.com\/local\/writereview?placeid=ChIJeXmHIy7q9EcRORY3rBGHTSA<br \/>\n<\/a><\/li>\n<li>The above link will open a pop-up allowing the user to write a review.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1103 size-full\" src=\"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/pop-up-avis-google-lien-directe.jpg\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/pop-up-avis-google-lien-directe.jpg 800w, https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/pop-up-avis-google-lien-directe-300x188.jpg 300w, https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/pop-up-avis-google-lien-directe-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Used well customer reviews can bring you a lot of traffic, don&#8217;t neglect them.<\/p>\n","protected":false},"author":3,"featured_media":2014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kia_subtitle":"","footnotes":""},"categories":[52],"tags":[],"class_list":["post-2921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencing-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make the most of customer reviews to boost your SEO - Ice Development<\/title>\n<meta name=\"description\" content=\"Used well customer reviews can bring you a lot of traffic, don&#039;t neglect them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make the most of customer reviews to boost your SEO - Ice Development\" \/>\n<meta property=\"og:description\" content=\"Used well customer reviews can bring you a lot of traffic, don&#039;t neglect them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Ice Development\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ice.development\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-17T09:51:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/seo-avis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"116\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"joffrey HABAI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@icedevelopment\" \/>\n<meta name=\"twitter:site\" content=\"@icedevelopment\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joffrey HABAI\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/\"},\"author\":{\"name\":\"joffrey HABAI\",\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/#\\\/schema\\\/person\\\/a294e21c005621f7bfa260d4315e1b8f\"},\"headline\":\"Make the most of customer reviews to boost your SEO\",\"datePublished\":\"2017-12-17T09:51:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/\"},\"wordCount\":804,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ice-dev.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/seo-avis.png\",\"articleSection\":[\"Referencing \\\/ SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/\",\"url\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/\",\"name\":\"Make the most of customer reviews to boost your SEO - Ice Development\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ice-dev.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/seo-avis.png\",\"datePublished\":\"2017-12-17T09:51:15+00:00\",\"description\":\"Used well customer reviews can bring you a lot of traffic, don't neglect them.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ice-dev.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/seo-avis.png\",\"contentUrl\":\"https:\\\/\\\/www.ice-dev.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/seo-avis.png\",\"width\":150,\"height\":116},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/referencing-seo\\\/make-the-most-of-customer-reviews-to-boost-your-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/ice-development\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Make the most of customer reviews to boost your SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/#website\",\"url\":\"https:\\\/\\\/www.ice-dev.com\\\/\",\"name\":\"Ice Development\",\"description\":\"agence web Lyon\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ice-dev.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/#organization\",\"name\":\"Ice Development\",\"url\":\"https:\\\/\\\/www.ice-dev.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ice-dev.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/apple-touch-2.png\",\"contentUrl\":\"https:\\\/\\\/www.ice-dev.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/apple-touch-2.png\",\"width\":512,\"height\":512,\"caption\":\"Ice Development\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ice.development\",\"https:\\\/\\\/x.com\\\/icedevelopment\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ice-development-lyon\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ice-dev.com\\\/#\\\/schema\\\/person\\\/a294e21c005621f7bfa260d4315e1b8f\",\"name\":\"joffrey HABAI\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d1da0aa2d703657405601e50bb799d38f69eabad25b226f9c236f84ce7447d38?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d1da0aa2d703657405601e50bb799d38f69eabad25b226f9c236f84ce7447d38?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d1da0aa2d703657405601e50bb799d38f69eabad25b226f9c236f84ce7447d38?s=96&d=mm&r=g\",\"caption\":\"joffrey HABAI\"},\"url\":\"https:\\\/\\\/www.ice-dev.com\\\/en\\\/author\\\/jhabai\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Make the most of customer reviews to boost your SEO - Ice Development","description":"Used well customer reviews can bring you a lot of traffic, don't neglect them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/","og_locale":"en_US","og_type":"article","og_title":"Make the most of customer reviews to boost your SEO - Ice Development","og_description":"Used well customer reviews can bring you a lot of traffic, don't neglect them.","og_url":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/","og_site_name":"Ice Development","article_publisher":"https:\/\/www.facebook.com\/ice.development","article_published_time":"2017-12-17T09:51:15+00:00","og_image":[{"width":150,"height":116,"url":"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/seo-avis.png","type":"image\/png"}],"author":"joffrey HABAI","twitter_card":"summary_large_image","twitter_creator":"@icedevelopment","twitter_site":"@icedevelopment","twitter_misc":{"Written by":"joffrey HABAI","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/#article","isPartOf":{"@id":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/"},"author":{"name":"joffrey HABAI","@id":"https:\/\/www.ice-dev.com\/#\/schema\/person\/a294e21c005621f7bfa260d4315e1b8f"},"headline":"Make the most of customer reviews to boost your SEO","datePublished":"2017-12-17T09:51:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/"},"wordCount":804,"commentCount":0,"publisher":{"@id":"https:\/\/www.ice-dev.com\/#organization"},"image":{"@id":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/seo-avis.png","articleSection":["Referencing \/ SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/","url":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/","name":"Make the most of customer reviews to boost your SEO - Ice Development","isPartOf":{"@id":"https:\/\/www.ice-dev.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/seo-avis.png","datePublished":"2017-12-17T09:51:15+00:00","description":"Used well customer reviews can bring you a lot of traffic, don't neglect them.","breadcrumb":{"@id":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/#primaryimage","url":"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/seo-avis.png","contentUrl":"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2015\/11\/seo-avis.png","width":150,"height":116},{"@type":"BreadcrumbList","@id":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/make-the-most-of-customer-reviews-to-boost-your-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ice-dev.com\/en\/ice-development\/"},{"@type":"ListItem","position":2,"name":"Make the most of customer reviews to boost your SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.ice-dev.com\/#website","url":"https:\/\/www.ice-dev.com\/","name":"Ice Development","description":"agence web Lyon","publisher":{"@id":"https:\/\/www.ice-dev.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ice-dev.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ice-dev.com\/#organization","name":"Ice Development","url":"https:\/\/www.ice-dev.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ice-dev.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2023\/06\/apple-touch-2.png","contentUrl":"https:\/\/www.ice-dev.com\/wp-content\/uploads\/2023\/06\/apple-touch-2.png","width":512,"height":512,"caption":"Ice Development"},"image":{"@id":"https:\/\/www.ice-dev.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ice.development","https:\/\/x.com\/icedevelopment","https:\/\/www.linkedin.com\/company\/ice-development-lyon\/"]},{"@type":"Person","@id":"https:\/\/www.ice-dev.com\/#\/schema\/person\/a294e21c005621f7bfa260d4315e1b8f","name":"joffrey HABAI","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d1da0aa2d703657405601e50bb799d38f69eabad25b226f9c236f84ce7447d38?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d1da0aa2d703657405601e50bb799d38f69eabad25b226f9c236f84ce7447d38?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1da0aa2d703657405601e50bb799d38f69eabad25b226f9c236f84ce7447d38?s=96&d=mm&r=g","caption":"joffrey HABAI"},"url":"https:\/\/www.ice-dev.com\/en\/author\/jhabai\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ice-dev.com\/en\/wp-json\/wp\/v2\/posts\/2921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ice-dev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ice-dev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ice-dev.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ice-dev.com\/en\/wp-json\/wp\/v2\/comments?post=2921"}],"version-history":[{"count":0,"href":"https:\/\/www.ice-dev.com\/en\/wp-json\/wp\/v2\/posts\/2921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ice-dev.com\/en\/wp-json\/wp\/v2\/media\/2014"}],"wp:attachment":[{"href":"https:\/\/www.ice-dev.com\/en\/wp-json\/wp\/v2\/media?parent=2921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ice-dev.com\/en\/wp-json\/wp\/v2\/categories?post=2921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ice-dev.com\/en\/wp-json\/wp\/v2\/tags?post=2921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}