{"id":2931,"date":"2015-11-19T13:49:26","date_gmt":"2015-11-19T12:49:26","guid":{"rendered":"https:\/\/www.ice-dev.com\/non-classifiee\/how-to-optimize-your-pdfs-for-seo\/"},"modified":"2015-11-19T13:49:26","modified_gmt":"2015-11-19T12:49:26","slug":"how-to-optimize-your-pdfs-for-seo","status":"publish","type":"post","link":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/how-to-optimize-your-pdfs-for-seo\/","title":{"rendered":"How to optimize your PDFs for SEO?"},"content":{"rendered":"<p>While the majority of content creators are aware of the importance of optimizing images, many overlook or neglect the optimization of PDFs.<\/p>\n<p>A PDF, like a web page, can be read and indexed by Google. However, to ensure your PDFs are optimally positioned, a few principles should be followed.<\/p>\n<h2>1. Take Care of the Content<\/h2>\n<p>Your PDF content must be in text format and logically structured; use heading 2, heading 3, etc.<br \/>\nAlso, include links to your site (to pages related to the content of your PDF).<\/p>\n<h2>2. The PDF Name Should Be Explicit<\/h2>\n<p>I tend to say, even if it&#8217;s a bit exaggerated: &#8220;by reading the file name, one should know what the PDF contains.&#8221;<\/p>\n<p><strong>Reminder<\/strong> :<br \/>\nIn your file names, there should be no spaces, no accents, no underscores (&#8216;_&#8217;), and no special characters.<br \/>\nOnly relevant words in lowercase and separated by dashes &#8216;-&#8216;.<\/p>\n<h2>3. Take Care of the Page That Will Link to Your PDF<\/h2>\n<p>The label of the link is very important; avoid &#8220;<ins>Click HERE<\/ins>&#8221; or &#8220;<ins>Download the file<\/ins>.&#8221;<br \/>\nIn the link label, remind the user what they are going to download.<\/p>\n<p>Example. : <ins>Download the traditional gingerbread recipe<\/ins><\/p>\n<p>If your link can be styled with a PDF icon, it&#8217;s even better, reminding the user of the file type they&#8217;re downloading.<\/p>\n<h2>4. Optimize the Metas of Your PDFs<\/h2>\n<p>This step is too often neglected. Yet, it involves filling in the &#8220;Title&#8221; and &#8220;Description&#8221; of your content.<br \/>\nThis is what will appear on Google, so these details need to be carefully completed.<\/p>\n<p>Do this either when creating your document or afterward with Acrobat Pro, available for download at this address : <a href=\"https:\/\/www.adobe.com\/cfusion\/entitlement\/index.cfm?loc=fr&amp;e=cs2_downloads\" target=\"_blank\" rel=\"noopener\">https:\/\/www.adobe.com\/cfusion\/entitlement\/index.cfm?loc=fr&amp;e=cs2_downloads<\/a> or a lighter option : becyPDFmetaEdit <a href=\"http:\/\/www.becyhome.de\/download_eng.htm#becypdfmetaedit\" target=\"_blank\" rel=\"noopener\">http:\/\/www.becyhome.de\/download_eng.htm#becypdfmetaedit<\/a><\/p>\n<p>You will then have access to Title, Author, and Subject (description) :<\/p>\n<p><a class=\"image-modal\" href=\"\/wp-content\/uploads\/2015\/11\/proprietes-d-un-doc-pdf-referencement.jpg\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/11\/proprietes-d-un-doc-pdf-referencement_m.jpg\" alt=\"proprietes-d-un-doc-pdf-referencement.jpg, nov. 2013\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some tips to follow to have SEO-optimized PDFs.<\/p>\n","protected":false},"author":3,"featured_media":2013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kia_subtitle":"","footnotes":""},"categories":[52],"tags":[],"class_list":["post-2931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencing-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to optimize your PDFs for SEO? 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