{"id":2935,"date":"2015-11-19T11:07:23","date_gmt":"2015-11-19T10:07:23","guid":{"rendered":"https:\/\/www.ice-dev.com\/non-classifiee\/title-and-description-why-optimize-them\/"},"modified":"2015-11-19T11:07:23","modified_gmt":"2015-11-19T10:07:23","slug":"title-and-description-why-optimize-them","status":"publish","type":"post","link":"https:\/\/www.ice-dev.com\/en\/referencing-seo\/title-and-description-why-optimize-them\/","title":{"rendered":"Title and description, why optimize them ?"},"content":{"rendered":"<p>&#8220;The Meta Title and Meta Description are two factors that greatly influence a user&#8217;s choice among the different results offered by search engines.&#8221; Accurately stated by Olivier Duffez of WebRankInfo (WRI) : As very aptly stated by Olivier Duffez of <a href=\"http:\/\/www.webrankinfo.com\/dossiers\/conseils\/meta-description-seo\">WebRankInfo<\/a> (WRI) : <a style=\"line-height: 1.6;\" href=\"http:\/\/www.webrankinfo.com\/dossiers\/conseils\/meta-description-seo\" target=\"_blank\" rel=\"noopener\">http:\/\/www.webrankinfo.com\/dossiers\/conseils\/meta-description-seo<\/a><\/p>\n<p>That&#8217;s why, for a long time, <strong>Ice Development<\/strong> has been committed to optimizing the following elements for each of your pages :<\/p>\n<ul>\n<li>Meta Title<\/li>\n<li>Meta Description<\/li>\n<li>H1 (main title)<\/li>\n<li>Content<\/li>\n<li>Url (web address)<\/li>\n<\/ul>\n<p>This is an integral part of the SEO service offered by Ice Development and corresponds to the <a href=\"http:\/\/blog.ice-dev.com\/post\/2014\/10\/31\/methode-ice-development-pour-le-referencement\" target=\"_blank\" rel=\"noopener\">second step of our optimization work<\/a>.<\/p>\n<h2>Optimize for your clients first !<\/h2>\n<p>As explained in the WRI article, working on your titles and descriptions ensures a better click-through rate. Hence the need not to have a page without a description or without a title.<br \/>\nAnd that&#8217;s why it&#8217;s always necessary to empathize and ask yourself these questions :<\/p>\n<ul>\n<li>What is my client looking for ?<\/li>\n<li>How can I quickly show them that my page contains what they&#8217;re searching for ?<\/li>\n<\/ul>\n<p>In a previous article, I emphasized the importance of n<a href=\"http:\/\/blog.ice-dev.com\/post\/2013\/11\/19\/duplication-de-meta-description\" target=\"_blank\" rel=\"noopener\">ot having duplicated descriptions<\/a> for your SEO.<br \/>\nThis is still true; it&#8217;s better not to have a description than to have the same one everywhere.<br \/>\nBut ideally, taking the time to write a description for each of your contents remains the best practice.<\/p>\n<h2>In conclusion<\/h2>\n<p>To impact as many people as possible and improve visibility, the basis of SEO is :<\/p>\n<ul>\n<li>Having rich and relevant content<\/li>\n<li>Managing to capture the reader&#8217;s attention in 3 optimized lines (1 title + 1 description)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Optimize your site now with Ice Development<\/strong>, <a class=\"button\" href=\"http:\/\/blog.ice-dev.com\/contact\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To what extent will optimizing your meta title and description affect your visibility?<\/p>\n","protected":false},"author":3,"featured_media":1972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kia_subtitle":"","footnotes":""},"categories":[52],"tags":[],"class_list":["post-2935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencing-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Title and description, why optimize them ? 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